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Average Tollie prices

click on this link to find averages of Tollies sold as from 2009 until today, 2018


Here are some answers to most common Auction questions:

Is it better to sell directly of the farm or on a auction?
Quality always pays!

Consider the following:
- should your cattle be of good standard, you probably will reach high level prices on the auction - do these reflect the price offered to you directly?
- your heifers might be interesting to other farmers on the auction, are you willing to let them go directly and cheap?
- although you might loose a few kg’s transporting your cattle to an auction, will the direct buyer weigh on your farm, will he weigh correctly?
- if you don’t support the auction to keep prices high and strong and regulate the market, can you expect strong prices in future?
- You will receive your money the day after the auction! are you guaranteed your money with a direct sell?
- Why do all strong and big farmers sell their cattle on auctions? There must be a reason, ask yourself in what position you would like to see yourself.
- BIG Question: Do you really think a buyer will pay more in the field than on an auction? be careful of loosing money!

If you know that your cattle is not up to standard, you might be better of selling from the farm, but if you farm quality, be wise and use the auction!

Does it matter, when the auction is big, at what position my cattle will stand and sell?
The direct answer is NO, it does not really matter, BUT (mostly when auctions exceed 800 head of cattle):
- sometimes buyers are testing the market in the beginning and this results in lower prices
- sometimes a certain buyer is „full“ or his trucks are filled, this could result in weaker prices towards the end of a big auction
- sometimes buyers run out of cattle to buy and this results in much better prices towards the end - filling trucks to the benefit of sellers

You are more than welcome to bring your cattle two days before an auction. You may, in this case, determine the spot or kraal you would like your cattle to stand in.
We are more than happy to water and feed (feed at your expense) your cattle for you, just let us know.

WHEN must I sell WHAT?
We are checking averages all the time, here are the mainstream guidelines:
- since many herds are opened up in April, this is your time to sell and buy female stock
- July mostly shows a higher price tendency for lighter weight weaners
- September is a great month to sell the optimal weaner (240kg, long male weaner), since you might even win extra cash at our Weaner Competition and general prices are good.
- November is normally a good month to sell heavy animals.

Does quality play a role?
Over the years it has become very apparent that:
- during good years the price difference between various quality weaners is rather small
- during bad years only quality sells! gigantic differences
so YES, quality pays on the long run!

How can I get better prices on a auction?
The buyer will evaluate the following:
Disposition: the character and temperament of your cattle. The buyer has to manage, and transport, work and feed your cattle. NOBODY likes WILD cattle!
Fertility: If you sell female stock, PROVE to the buyer that your animals are fertile. Cows with calves, certification of pregnancy, appearance of dams play a high role.
Weight: Sell what the market wants and not what you hope the market wants. Contact us what buyers are looking for at the time.
Conformation: Breed and select to have a large group of uniformly colored and shaped animals from one defined breed. Buyers just love to buy one whole lot of animals that all look alike.
Branding and De-horning: Make very sure that your branding is very neat and very low. De-horn your cattle properly. Show the buyer that you take pride and love in how you work and treat your cattle, he or she WILL pay more for what you have done extra.
Marketing: Talk to us! Let us know what you are selling long before the next auction. We will find buyers for your cattle. Let us do some marketing for you, its free and you will gain!